Whether you’re heading off on the world’s longest bike race, into snowstorms up in the mountains or into unknown territory on a tour of discovery – the world is waiting and adventure is calling. What counts is the experience. Welcome to the world of FOCUS bikes.
E-MTB Stories
Generation 50+on the trails
As part of "Create YOUR better tomorrow" we introduce you to Heinrich (Heini) Kürzeder. He is a bike guide who specifically addresses the wishes and needs of the 50 plus generation. At FOCUS we accompany and support Heini in his passionate work, because a "Better Tomorrow" concerns all age groups.LEARN MORE
A Love That Lasts
Steffie, Olly and Iven have already found their perfect Match. Are you looking for A LOVE THAT WILL LAST? Then check out our unique dating show for riders and bikes. LEARN MORE
The Rider's High
"I usually get that feeling when I’m going really fast. For me, it’s all about speed and riding new trails for the very first time. It gives me that extra kick because I don’t know what’s coming next." LEARN MORE
Find your happy place
We believe that e-MTBs have the power to make people happier than ever before. We don’t make them to win races, to be faster than everyone else - we make them because they make people smile. This bike takes the riders to their individual happy place. Either during some fast downhill runs, big jumps or scenic climbs to the top of the highest mountains. LEARN MORE
MTB Stories
Ride to preserve
We would like to tell you the story of three friends and work colleagues: Zoe, Martin and Leonie. They love being outdoors. Whether hiking, climbing or cycling – as long as it's out in nature they're happy. For them, it's obvious to preserve their environment so that they can continue to enjoy it in the future. We joined them on their journey to an intact, unpolluted nature. LEARN MORE
Legaler Trailbau
We at FOCUS are very lucky that our Homebase in Stuttgart is less than ten minutes away from many of our favourite trails. But there is one big problem: most of them are illegal. As part of our "Create YOUR Better Tomorrow" project, Trailsurfers Baden-Württemberg got in touch with us. They are committed to the expansion and legalisation of trails. We support them in this.A first-hand conversation about big challenges, hard work and the status quo of legal trail building. LEARN MORE
GIRLS GO RIDE
Being a beginner? Frustrating. No more progress? Also frustrating! Not giving up? Super hard. It can be frustrating - but it doesn't have to be. We girls at FOCUS believe that it makes things so much easier if we just go through them together. How we wanted to tackle that challenge? LEARN MORE
Exploring Ecuador
I didn’t know much about Ecuador before I went. I found out it translated to ‘Equator’ in Spanish. This narrowed down the location a little. I also knew it was in South America. Other than that I had no idea. Our trip gave me a clearer picture of what Ecuador was like in some ways and left me more confused in others. LEARN MORE
The new Toy on the shelf
Can you still feel the satisfaction when you got the toy? The pure joy of playing with it? Forgetting your surroundings and just living in the moment? LEARN MORE
Gravel Stories
Made To Lose
Out of the city, getting away from daily life and all the stress. The quickest escape possible. Everything is well-packed, nothing disturbs your ride on any terrain. You carry everything you need for the trip on your bike. There is no loser, no fastest rider. But only winners.Being outdoors together, losing track, finding it again, having fun, forgetting about time: these are ingredients for amazing adventures. LEARN MORE
Solo Bikepacking in Scotland
There’s a fine line between excitement and nervousness. I felt frisky that morning and couldn't quite wrap my head around what this experience meant. I’ve always felt at home in two places, being brought up by both a German and a Scottish parent. This trip was meant for me to discover my roots, to find out more about who I am and bring me closer to myself – by bike... LEARN MORE
Renaissance Gravel-Bikepacking
We gave Simone & Pedja the opportunity to thoroughly test the new FOCUS ATLAS gravel bikes. In the beautiful landscape of northern Italy, they went on a renaissance bikepacking tour in Lessinia National Park. They found beautiful landscapes and delicious coffee there – earned through lots of climbing...LEARN MORE
Untamed gravel spirit in England
We sent the Ride Beyond Crew with their new FOCUS ATLAS gravel bikes to the Dirty Reiver gravel race. And dirty it was! But who can complain about a little mud when riding with friends in front of the stunning backdrop of Northumberland in the UK? LEARN MORE
Two Prototypes on two Prototypes
As our Team Grey, they joined the Bohemian Border Bash Race 2021. The BBBR circumnavigates the ancient borders of Bohemia – on & off-road and around 1,300 kilometres long with 23,000 metres of climbing. The unsupported, single-stage ultra-endurance cycling competition was a real test of their abilities. LEARN MORE
Road Stories
Munich Mountain Girls and the Stelvio
Anyone who rides a road bike and loves hill climbing knows about the fascination of the great, majestic passes of the Alps. And so it doesn't take long before I as a beginner was gripped by the call of the Alps too. Constanze and I, Céline have spent a long time dreaming about riding up the Stelvio's 48 hairpin bends and elevation profile of 1,800 metres and looking up at the Ortler. And when I was finally in possession of my IZALCO MAX 8.9, we were ready to go. After all, you don't have to be a pro to conquer the Queen of the Alps. Or do you? LEARN MORE
Crossing the alps on a road bike
Corona forced us to stay at home, but it couldn't stop us from dreaming. "As soon as the borders are open, we're off across the Alps on our brand new FOCUS IZALCO MAX 9.7", that's what Munich Mountain Girls Meike and Kaddi had decided: To ride from Munich via Sylvensteinspeicher, Achensee, Patsch, Brenner and Jaufenpass to Lana and back to Sterzing via Penser Joch. And they were excited - after all, the IZALCO MAX is not a climbing goat built for mountain passes, but rather a nippy racing mouse for the flat. Usually... LEARN MORE
Yolomites in the Dolomites
Alarms went off at 6:00 for an early breakfast and last-minute bike-checks. Martijn miraculously found some new confidence and couldn’t wait for the ride to start. The first climbs felt easy, we were not in a rush and didn’t want to burn our matches too soon. Maybe this relaxed start would catch up with us at the end of the day, but we were just enjoying this perfect start of a long day in the saddle. Passo Campolongo was first, no sweat lost. LEARN MORE
Going Dutch with the Crew
What a plan: 1250km through all provinces of the Netherlands, divided in 7 days, and climbing the height of El Teide, in the flattest country on earth! A core group of the crew did ride all the seven stages and the others joined them for a couple of days or individual stages. LEARN MORE
Focus x Pari
We believe that nothing is better than riding together. That is why we support PAUL RIPKE on his rides by creating a custom painted IZALCO MAX. Paul just became a road bike enthusiast and now he tries to motivate everyone to join his rides. According to his slogan #lookprogoslow, it doesn't matter how fast you go, as long as you enjoy the ride, the time with your friends and the drink afterwards. LEARN MORE
