Data Protection and Privacy Statement, FOCUS Bikes
We, FOCUS Bikes GmbH, Europa-Allee 26, 49685 Emstek, Germany (“we” or “us”), are providing this data protection and privacy statement to inform you of the processing of your personal data in conjunction with the brand-name products of FOCUS Bikes, our services, the FOCUS Test Ride app (the “app”) and our websites. The term “processing” encompasses the entire process from collection to storage, processing, and/or disclosure through to the erasure of your data (“processing”). “Personal data” means all information relating directly or indirectly to you or other individuals (such as name, address, e-mail address, etc.).
1. Name and contact details of controller; contact details of data protection officer
The controller within the meaning of the EU General Data Protection Regulation (“GDPR”) is:
FOCUS Bikes GmbH
Europa-Allee 26
49685 Emstek
Germany
e-mail: info@focus-bikes.com
You can reach our data protection officer at privacy@pon.com.
II. General use of our Web pages and app
2.1 General information
(1) When you access our Web pages, we process the data necessary to present the website, namely the
IP address of the requesting computer;
date and time of the request;
name and URL of the file requested;
operating system information and its access status/HTTP status code;
volume of data transferred in each case;
website where the request originates; and
browser, language, and version of the browser software.
If you use our app, we process the following data:
customer account data (see below) and
smartphone location if you allow this.
(2) Where these data constitute personal data, we process them on the basis of our overriding legitimate interests (point (f) of Article 6(1)1 GDPR). Our interests consist in ensuring smooth connectivity for the website and app, analyzing system security and stability, and analyzing impermissible access to and/or attempts to access the systems. We process the smartphone location in the app only when a test ride is ended via the app. This allows us to ensure that the FOCUS Bike is returned in the correct location and the test ride is not ended in a different place.
(3) The above-mentioned data are automatically erased after a period of 30 days. The data within the app are stored as long as the relevant customer account exists (see below).
2.2. Downloading the app from the app store
When the app is downloaded, certain data necessary for this are transferred to the relevant app store (such as the Apple App Store or Google Play). In particular, the e-mail address, username, customer number of the downloading customer account, the individual device ID number, payment information, and the time of downloading are transferred to the app store when the app is downloaded.
We have no influence over the collection and processing of these data. This takes place exclusively through the app store you select. Accordingly, we are not responsible for this collection and processing. For further information on data processing by the operator of the app store, please consult the relevant app store’s privacy policy.
2.3. Registering a customer account
(1) You can create a customer account on the website to conveniently manage your address and orders. Creating a customer account is voluntary and not required by law or under a contract. However, we cannot process any orders without a customer account. When you register, your name, address, phone number, e-mail address, and a password (all required fields) will be requested, along with your company name, which is optional. After registering, you can use your login information to log in to your customer account and purchase products more conveniently via the website (collectively “customer account data”).
(2) As a basic principle, the legal basis for the processing of your customer account data is point (f) of Article 6(1)1 GDPR (overriding legitimate interests). Our overriding legitimate interests consist in making it as easy as possible for you to carry out bookings and communications via our website.
(3) As a basic principle, we process the data collected from you and stored in the course of creating a customer account only as long as is necessary to achieve the purpose of processing. Should you give notice to terminate your customer account, we will erase your customer account data without delay unless we are obligated to retain the data based on statutory obligations or there is another legal basis for storage thereof. The latter applies to customer account data in conjunction with bookings that have been made that we additionally store for purposes of performing a contract and to fulfill statutory retention obligations.
2.4. Logging in to your customer account via the website or app
(1) Each time you log in to your customer account, we process your authentication data (e-mail address and password) (collectively “login data”).
(2) The legal basis for the processing of the login data is point (f) of Article 6(1)1 GDPR. Temporary storage of the login data by the system is required in order to check access to the protected area of the customer account, ensure the integrity of the booking system, and prevent abuse and other unauthorized use. This also constitutes our overriding legitimate interest in the data processing pursuant to point (f) of Article 6(1)1 GDPR. As a basic principle, we do not disclose the login data to third parties unless disclosure thereof is necessary in order to implement the login process in technical terms or to assert legal claims or there is a statutory obligation pursuant to point (c) of Article 6(1)1 GDPR.
(3) The login data are erased as soon as the aforementioned purposes are achieved and we are under no statutory or contractual obligation to retain the data beyond that.
2.5. Displaying YouTube videos
(1) Our website incorporates videos stored on the YouTube platform. YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”); parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We have integrated YouTube videos using “privacy enhanced mode,” which is offered by Google. Privacy enhanced mode prevents the playing of a video from being used to personalize surfing on YouTube. When ads are served in a video that is played using privacy enhanced mode in the embedded player, these ads are not personalized, either. Furthermore, the playing of a video in privacy enhanced mode in the embedded player is not used to personalize ads displayed to the user outside this website or app. If you view YouTube videos (including preview images), a connection is established to Google’s servers. Which of our Web pages you have visited is also communicated to the Google server. This takes place regardless of whether you have a user account with YouTube that you are logged into. If you are logged in with YouTube, this information is directly associated with that user account. If you do not wish this information to be associated with your user accounts, you need to log out of YouTube and Google before playing the videos.
Google stores your data on its own responsibility. It cannot be ruled out that your personal data may also be transferred to Google LLC in the United States and to further Google affiliates and subcontractors outside the EU/EEA.
(2) We base the transfer of data to Google on our overriding legitimate interests pursuant to point (f) of Article 6(1)1 GDPR. We rely on support from external partners to visualize and conveniently incorporate videos. By activating privacy enhanced mode, we have utilized the means available to us within our sphere of influence to minimize the data collected from you.
Google bases possible transfers to third countries on adequacy decisions by the European Commission. Google bases transfers of data to the United States on the EU-US Data Privacy Framework. Google also relies on the standard contractual clauses as needed. A copy of the standard contractual clauses can be requested from Google at https://support.google.com/policies/troubleshooter/7575787?hl=de.
(3) For further information on the purpose and scope of data processing by Google and information on your rights and settings that you can adjust to protect your personal data, please visit https://policies.google.com/privacy?hl=de&gl=de.
2.6. Displaying social media content via Flowbox
(1) Our website incorporates social media content stored on the Instagram platform, for example. To incorporate this content, we use the Flowbox service from Flowbox AB, Riddargatan 17 D, 114 55 Stockholm, Sweden (“Flowbox”). We have entered into a processing agreement with Flowbox.
(2) When you visit our website, log file data (e.g., your IP address, the date and time of your visit) are transferred to Flowbox. This processing takes place in order to incorporate the social media content directly on our website, thereby making the website more attractive and enabling interaction with social media profiles. We base the processing of your personal data for this purpose on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR).
If you grant your consent, Flowbox will also place a cookie on your computer to analyze your behavior on our website. This cookie allows us to track, for example, whether you purchase a product that has been advertised using social media content. In these cases, we base the placement of the cookie and the analysis of the data on your consent (point (a) of Article 6(1)1 GDPR).
(3) If you wish us to display your social media content on our website, you can share the content with us and mark it accordingly. Where we identify suitable content, we may also contact you via a social media platform to ask you whether we can use your content on our website for marketing purposes. We will not use your social media content except based on your consent (point (a) of Article 6(1)1 GDPR). Where you consent, we will embed your social media content (image, text, or video, for example) and your username on the relevant social media platform.
(4) Where we process your data on the basis of your consent, you have the right to withdraw your consent at any time by sending a message to the contact details listed in Sec. 1 above. This does not affect the lawfulness of the processing that has taken place based on your consent up until withdrawal thereof.
With regard to data processing on our social media channels, please also see our data protection and privacy information for social media.
III. Purchasing FOCUS Bikes products
3.1. The order process
(1) Where you place an order in our online store, we process the following data (collectively "order data”) concerning you:
name,
e-mail address,
delivery address,
billing address if different,
products ordered, and
payment status.
If you have a customer account, the information regarding the products ordered is also associated with your customer account.
We also use various third-party service providers to process orders:
(1.1) For payment processing, we use the external payment service provider Adyen N.V. German Branch, Friedrichstrasse 63, Eingang Mohrenstrasse 17, 10117 Berlin (“Adyen”). We have entered into a processing agreement with Adyen pursuant to Article 28 GDPR. The processing of data on our instructions takes place to process payment transactions and associated support services and for purposes of fraud detection, to prevent chargebacks, and for reporting (including Adyen customer area).
To trigger a payment, Adyen may process data such as
first and last name,
e-mail address,
delivery address,
billing address if different,
IP address, and
payment data.
In addition, the payment data may include the following, depending on the payment method chosen:
Credit/debit card: card information such as CVC, validity month, validity year, cardholder name, card number, issue number;
Giropay: personal data, contact information, giropay login information, account detailsIf you choose giropay as the payment method, data are automatically transferred to paydirekt GmbH, Stephanstrasse 14-16, 60313 Frankfurt am Main. For further information on paying via giropay, please visit https://www.giropay.de/agb/datenschutzinformationen.pdf.
PayPal: first name, last name, address, e-mail address, IP address, phone number, mobile phone number, or other data necessary for processing payments (such as the products ordered).If you choose PayPal as the payment method, personal data are automatically transferred to PayPal (PayPal (Europe) S.à r.l. & Cie, S.C.A., 5. Etage, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg). The personal data exchanged may also be transferred by PayPal to credit rating agencies. The purpose of this transfer is to verify identity and check credit. PayPal additionally discloses the personal data to affiliated companies and service providers or subcontractors where this is necessary in order to fulfill contractual obligations or the data are to be processed on another entity’s behalf. For further information on data processing by PayPal, please see https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Pay now with Klarna: name, account number, routing number, subject, amount, and date, where necessary for the performance of the contract.If you choose “Pay now with Klarna” as the payment method, personal data are automatically transferred to SOFORT GmbH, a Klarna Group company having its registered office at Theresienhöhe 12, 80339 Munich (“Sofort”). FOCUS Bikes does not receive access to your account login information or your account. The only information we receive from Sofort is whether the payment has been carried out or refused, along with the account number you used, the routing number, subject, amount, and date. For further information on data processing by Sofort, please see https://www.sofort.com/payment/wizard/getCmsContent/data_protection/DE/0/de.
Where you place an order outside Germany, it is also possible that other payment service providers may be used. In this case, please see the information provided by the relevant payment service providers for the necessary data protection and privacy information.
For fraud prevention purposes, Adyen may also process the following data:
payment details,
first and last name,
device fingerprint,
persistent cookies,
e-mail address,
IP address,
buyer’s reference,
phone number,
billing address if different,
delivery address, and
where applicable, additional information in the individual case, such as information on the shopping cart, browser language, delivery method, buyer’s country, etc.
Adyen collects and stores the data and discloses them to the companies involved in the payment process where this is necessary to process the payment. We do not collect or store the payment data.
You can access further information on data processing by Adyen at https://www.adyen.com/policies-and-disclaimer/privacy-policy.
(1.2) When performing a contract, we work with dealers to which we ship our products for pick-up by you (“click & collect”). You can use the “Which dealer has the bike” search function to enter your postal code and have the site display dealers near you that have the FOCUS Bike in stock. For this function, we work with service provider BIDEX GmbH, Talsperrenweg 72, 58256 Ennepetal, which provides us with the Bidex BikeLocal online tool. We disclose your order data to the selected dealers where this is necessary to ship the products ordered and provide services. We also use the service provider business unicorns GmbH, Bahnhofsallee 87, 46342 Velen, to transmit the customer data securely to a dealer via a dealer portal. We have entered into a processing agreement with business unicorns GmbH pursuant to Article 28 GDPR.
(1.3) We utilize the services of external logistics service providers for contract fulfillment. In individual cases, we may also disclose your delivery address to these service providers where this is necessary in order to deliver the products ordered.
(2) The legal basis for the processing of your order and payment data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform a contract with you or in order to take steps prior to entering into a contract. We process your order and payment data on this legal basis to process your purchases, including financial and logistical processing. We also base the involvement of external IT service providers, payment service providers, and logistics service providers on point (b) of Article 6(1)1 GDPR where the processing is absolutely necessary in order to perform a contract (such as in the case of payment processing and delivery).
In all other respects, we base this involvement on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR). To implement secure and convenient solutions, for example for automated invoicing, we rely on the support of external specialists. The same applies to the processing of your order data for the establishment, exercise or defense of legal claims. To this end, it may also be necessary in the individual case for us to disclose the data to courts, other government agencies, or other parties to a legal dispute.
We also process your e-mail address to send an order confirmation and invoice on the basis of point (c) of Article 6(1)1 GDPR, as we are obligated to send you an electronic order confirmation and/or invoice.
(3) We store the order data collected for purposes of performing a contract until the statutory warranty and guarantee rights and/or any such rights existing under a contract have expired. After this time limit elapses, we will erase your data unless we are obligated pursuant to the specifications of commercial and/or tax law (such as Sec. 257 of the German Commercial Code (HGB) or Sec. 147 of the German Fiscal Code (AO)) to retain your data for the period stipulated by law (for billing-related data, typically ten years from the time when the contract is entered into). In this case, the data will be processed exclusively for the purposes stipulated by law (e.g., verification by the fiscal authorities) until they are erased.
3.2. Use of the notification function
(1) Where we do not have a product in stock in our online store, certain products on the website allow you to use a notification function. We process your e-mail address to activate the notification function and transmit notifications that the desired product or a comparable product from the same product family is back in stock.
(2) The legal basis for the processing of your order data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform a contract with you or in order to take steps prior to entering into a contract; in this case, this means to send you a notification that the product has been received.
(3) We will erase the e-mail address collected in order to notify you no later than 12 months after the notification function is activated. If you would like to have your e-mail address erased before then, you can contact us at any time.
3.3. Use of the “Find the right size” function
(1) If you are uncertain which size of a particular product you need, you can use the “Find the right size” function for certain products. This function asks you to enter your gender, various body measurements, and riding style. We use an online tool from Radlabor GmbH to be able to offer you this service. Radlabor GmbH is contractually obligated not to store any personal data concerning you; Radlabor GmbH only processes the body measurements entered and the bike selection in anonymous form.
(2) The legal basis for the processing of these data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform a contract with you or in order to take steps prior to entering into a contract. We need the data processed in conjunction with the “Find the right size” function in order to identify the FOCUS Bike that will fit you based on our experience. The size that is right for you is subsequently displayed to you. We base the anonymous analysis of your body measurements and bike selection on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR).
(3) The data collected for the “Find the right size” function are stored in your browser’s session storage. Your data are erased as soon as you close the browser tab.
3.4. Registering a FOCUS product / warranty registration
(1) We offer a warranty for certain products. You can view the warranty terms on the website. To receive a warranty, the guarantee terms require you to fill out the warranty registration form on time, among other things. While providing the data in the application form is not required by law or under a contract, we are able to offer you a warranty for FOCUS products only if you fill out the form on time. We collect the following data “warranty data”) for this:
name,
e-mail address,
address,
invoice via upload, and
information on the purchase and the product for which the warranty is being sought (such as purchase date, model name, serial number).
We also collect the following data, which are your consideration for entering into the warranty agreement with us (“consideration data”):
gender,
dealer rating,
information on the sources of information used by you, and
information on the reason for your purchase.
In addition, you can voluntarily provide further data, such as your date of birth, the place of your purchase, the item number or frame number of the product you purchased, and general feedback.
(2) The legal basis for the processing of your warranty data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform the warranty agreement with you or in order to take steps prior to entering into a contract. We use the warranty data to review whether the warranty terms are met and to process events falling under the warranty. The legal basis for the processing of the consideration data is also point (b) of Article 6(1)1 GDPR. In this case, the data processing is necessary to perform the warranty agreement, as providing these data is your contractual consideration for our warranty declaration. We use the consideration data to analyze our customers’ interests. To this end, the data are anonymized and subsequently used for statistical analysis and to prepare internal reports. On this basis, we wish to improve our business processes, services, and products and/or develop new business fields, products, and services. We base the processing of the voluntary information on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR) in the further analysis of our customers’ interests. This takes place in the same manner and for the same purposes as described above in the case of the additional data.
(3) We store the data collected for purposes of processing an event falling under a warranty until the statutory warranty and guarantee rights and/or any such rights existing under a contract have expired. After this time limit elapses, we will erase your data unless we are obligated pursuant to the specifications of commercial and/or tax law (such as Sec. 257 of the German Commercial Code (HGB) or Sec. 147 of the German Fiscal Code (AO)) to retain your data for the period stipulated by law (for billing-related data, typically ten years from the time when the contract is entered into). In this case, the data will be processed exclusively for the purposes stipulated by law (e.g., verification by the fiscal authorities) until they are erased. Where you grant us your consent, we also store the data for future events falling under warranty.
IV. Participation in promotional events, competitions, or other events
4.1. Event dates
(1) Where you participate in a promotional event, competition, or other event organized by us or a Pon company, depending on the event, we may process your name, address, email address, other contact details, and further event-specific information ("Event Data").
Where you participate in a competition and the participation conditions require registration for a newsletter or other promotional measures, we will obtain your consent for the distribution of the newsletter or the other promotional measures. The promotional opportunity via the newsletter enables us to provide the competition. Subscribing to our newsletter or other promotional measures constitutes your consideration for participating in our competition. Occasionally, we conduct competitions jointly with other partner companies. In this case, you will be separately informed when registering for the newsletter or other promotional measure. If these partner companies send you their own newsletters, you will find further information about their data processing in their data privacy information, which we link to during registration.
If you do not agree to receive promotional measures or if you revoke the subscription during the promotion period, you may not or will no longer be able to participate in the respective competition. You can find more information about newsletter distribution in the data privacy information under "Direct Marketing" below. The legal basis for processing your data for the purpose of participation, execution, and handling of a competition is Art. 6 para. 1 sentence 1 lit. b GDPR (participation agreement of the competition).
4.2. Legal Basis
(2) The legal basis for the processing of your event data (including the transfer of your data to event organizers) is point (b) of Article 6(1)1 GDPR where this is necessary in order to perform a contract (such as a participation agreement in the case of an event, sweepstakes, etc.) or to take steps prior to entering into a contract (such as registering for an event) with you. In some cases, we also disclose the event data to other parties to contract with us, such as travel service providers, logistics companies, and/or event organizers where these entities require your data in order to process the event on our behalf.
Where you participate in a competition and the participation conditions require registration for a newsletter or other promotional measures, we will obtain your consent for the distribution of the newsletter or the other promotional measures. The promotional opportunity via the newsletter enables us to provide the competition. Subscribing to our newsletter or other promotional measures constitutes your consideration for participating in our competition. Occasionally, we conduct competitions jointly with other partner companies. In this case, you will be separately informed when registering for the newsletter or other promotional measure. If these partner companies send you their own newsletters, you will find further information about their data processing in their data privacy information, which we link to during registration.
If you do not agree to receive promotional measures or if you revoke the subscription during the promotion period, you may not or will no longer be able to participate in the respective competition. You can find more information about newsletter distribution in the data privacy information under ""Direct Marketing"" below. The legal basis for processing your data for the purpose of participation, execution, and handling of a competition is Art. 6 para. 1 sentence 1 lit. b GDPR (participation agreement of the competition).
In all other respects, we base the processing on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR) in holding events with the direct participation of, and direct outreach to, customers. Where we request further information from you or regarding your interests for analysis purposes, the data are anonymized and subsequently used for statistical analysis and to prepare internal reports. On this basis, we wish to improve our business processes, services, and products and/or develop new business fields, products, and services.
4.3. Data storage
(3) We store the data collected for purposes of processing an event until the statutory warranty and guarantee rights and/or any such rights existing under a contract have expired. After this time limit elapses, we will erase your data unless we are obligated pursuant to the specifications of commercial and/or tax law (such as Sec. 257 of the German Commercial Code (HGB) or Sec. 147 of the German Fiscal Code (AO)) to retain your data for the period stipulated by law (for billing-related data, typically ten years from the time when the contract is entered into). In this case, the data will be processed exclusively for the purposes stipulated by law (e.g., verification by the fiscal authorities) until they are erased.
V. Direct marketing (including transmission of newsletters)
5.1. Direct marketing without consent
(1) We reserve the right to use your name and address, where we collect these through a form upon registration for a customer account in the online store or via an app or through a different form, to transmit information about our products and services by postal mail as well. If you create a customer account with us, purchase a product, and/or enter into a warranty agreement, we also reserve the right to send you information regarding similar goods or services via e-mail, in the future. We engage very sparingly in direct marketing measures without consent.
(2) The legal basis for data processing to carry out direct marketing measures is point (f) of Article 6(1)1 GDPR, in the case of e-mail marketing in conjunction with Sec. 7 (3) of the German Act against Unfair Competition (UWG). Our overriding legitimate interests lie in the necessity of carrying out direct marketing measures through direct outreach to test customers for our products and services. These interests override your interests, as we restrict the direct marketing measures to a reasonable scope and you can object to receiving these materials at any time.
(3) You can object to the processing of your data for purposes of direct marketing by postal mail and e-mail at any time by sending a message to the contact details mentioned in Sec. 1 above. You will not incur any cost for this other than the transmission costs at the base rates. Where you object to the processing of your data for purposes of direct marketing by postal mail and e-mail, we will no longer carry out the aforementioned direct marketing measures toward you on the basis of overriding legitimate interests.
5.2. Newsletter with consent
(1) You can sign up for a newsletter to receive information about our products and services by providing us with your e-mail address. If you sign up for the newsletter, you will typically receive it by e-mail on a weekly basis. We use the service of HubSpot, Inc., 25 First Street, Cambridge, MA 02141 USA (“HubSpot”) to send the newsletter. HubSpot operates the e-mail marketing platform and processes the data necessary to send the e-mails on our behalf and on our instructions within the meaning of Article 28 GDPR.
(2) We obtain your consent to send the newsletter pursuant to point (a) of Article 6(1)1 GDPR. We use what is known as the “double opt-in” procedure for registration: The e-mail address you have provided will not be included in our distribution list unless and until you click a confirmation link sent to that e-mail address. This method is necessary in order to prevent third parties from using your e-mail address.
We store your IP address and the time of signing up and confirmation in each case as proof of consent. We automatically erase your e-mail address if you do not confirm your signup within 48 hours. Signup and confirmation data are logged during the registration process based on our overriding legitimate interests in documenting the proper handling of the registration process (point (f) of Article 6(1)1 GDPR).
(3) Where we process your e-mail address on the basis of your consent, you have the right to withdraw your consent at any time by sending a message to the contact details listed in Sec. 1 above or using a link provided for this purpose in an e-mail sent by us. This does not affect the lawfulness of the processing that has taken place based on your consent up until withdrawal thereof.
Where you withdraw your consent, we will no longer send you any newsletters.
Notwithstanding the withdrawal of consent, we may retain your email address and the record of the withdrawal for a period of up to three years on the basis of our overriding legitimate interests pursuant to Article 6(1)(f) GDPR. This retention serves exclusively to demonstrate that consent had been granted in the past and to ensure that no further newsletters are sent to you. The storage of the email address in this context is carried out solely for the purpose of defending against potential legal claims.
VI. Use of our contact options
Use of our contact options
(1) Where you communicate with us via e-mail, a contact form, or another channel, we process your personal data to process your inquiry; this may include but is not limited to the following:
contact details, such as name, address, e-mail address, phone number;
contract data, such as product and/or date of purchase; and
other data relating to the content of the communication, such as the subject and message.
Where you use the WATT-SON chatbot on our website, we process your IP address and the answers that you enter within the chatbot (e.g., information on your role and question or concern). To be able to offer you this service, we useHubSpot, Inc., 25 First Street, Cambridge, MA 02141 USA (“HubSpot”).
(2) The legal basis for the processing of the data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary for the performance of a contract to which you are party or in order to take steps prior to entering into a contract. We base our actions on this legal basis if and when we process customer services such as inquiries, product purchases, services, or complaints, meet our warranty obligations, or carry out recall actions for services or products of ours or related companies.
Where, in an isolated instance, our communications are not associated with a concrete service for customers, we base the data processing on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR). In these cases, our interests lie in enabling the making of contact and in the processing of your questions or concerns.
Please note that as a general rule, data cannot always be transferred securely on the Internet. Especially in e-mail traffic, it is not possible to guarantee protection for the exchange of data. Please do not transmit any sensitive data to us by e-mail.
(3) The data are erased after your inquiry has been processed after the processing of your data has been concluded unless we are under a statutory or contractual obligation to retain the data beyond that or we can base the storage thereof on another purpose explained elsewhere in this data protection and
VII. Bike Leasing
7.1 Jobrad
(1) Where you wish to lease a FOCUS Bike via the service provider Jobrad, Heinrich-von-Stephan-Str. 13, 79100 Freiburg (“Jobrad”), we receive from Jobrad the data concerning you that are necessary in order to process the Jobrad contracts, i.e., your name and address and the product ordered. We have entered into a processing agreement with Jobrad concerning the delivery of the FOCUS Bikes.
(2) The legal basis for the processing of these data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform the Jobrad contracts or in order to take steps prior to entering into a contract. We use these data exclusively to prepare quotes and perform the contract in conjunction with the Jobrad concept and to fulfill our own accounting and documentation obligations.
(3) We store the data collected for purposes of processing a contract until the statutory warranty and guarantee rights and/or any such rights existing under a contract have expired. After this time limit elapses, we will erase your data unless we are obligated pursuant to the specifications of commercial and/or tax law (such as Sec. 257 of the German Commercial Code (HGB) or Sec. 147 of the German Fiscal Code (AO)) to retain your data for the period stipulated by law (for billing-related data, typically ten years from the time when the contract is entered into). In this case, the data will be processed exclusively for the purposes stipulated by law (e.g., verification by the fiscal authorities) until they are erased.
For further information on the processing of data by Jobrad on its own responsibility, please see https://www.jobrad.org/datenschutz.html.
7.2 Lease a Bike
(1) Where you wish to lease a FOCUS Bike via the service provider Lease a Bike the service of, Bike Mobility Services GmbH, Mühlenstraße 28, 49661 Cloppenburg (“Lease a Bike”), we receive from Lease a Bike the data concerning you that are necessary in order to process the Lease a Bike contracts, i.e., your name and address and the product ordered. We have entered into a processing agreement with Lease a Bike concerning the delivery of the FOCUS Bikes.
(2) The legal basis for the processing of these data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform the Lease a Bike contracts or in order to take steps prior to entering into a contract. We use these data exclusively to prepare quotes and perform the contract in conjunction with the Lease a Bike concept and to fulfill our own accounting and documentation obligations.
(3) We store the data collected for purposes of processing a contract until the statutory warranty and guarantee rights and/or any such rights existing under a contract have expired. After this time limit elapses, we will erase your data unless we are obligated pursuant to the specifications of commercial and/or tax law (such as Sec. 257 of the German Commercial Code (HGB) or Sec. 147 of the German Fiscal Code (AO)) to retain your data for the period stipulated by law (for billing-related data, typically ten years from the time when the contract is entered into). In this case, the data will be processed exclusively for the purposes stipulated by law (e.g., verification by the fiscal authorities) until they are erased.
For further information on the processing of data by Lease a Bike on its own responsibility, please see https://www.lease-a-bike.de/en/privacy-policy.
VIII. Sensor data
Sensor data
(1) Where you use products of ours that are equipped with sensors, we must process the data from these sensors in some cases in order to offer you certain services. Examples of sensors include GPS receivers, Wi-Fi or Bluetooth receivers, cameras, and touchscreens. In keeping with the purposes of processing of personal data and the devices used, which have been logged using the sensors, the data may be sent for further processing to FOCUS Bikes and other third parties that require the data in order to provide the agreed services to FOCUS Bikes (such as GPS or video recordings that are accessible digitally).
(2) As a basic principle, the legal basis for the processing of your sensor data is point (b) of Article 6(1)1 GDPR. According to this provision, we are permitted to process your data where this is necessary in order to perform a contract with you or in order to take steps prior to entering into a contract. We process your sensor data on this legal basis in order to allow you to use functions such as digital access and analyses of your data records. Where the processing is not necessary for the performance of a contract in the individual case, we obtain your consent thereto separately.
(3) We store the sensor data collected to perform the contract for as long as we need them to perform the relevant services (including maintaining the retrievability thereof for you). Afterward, we store your data until the statutory warranty and guarantee rights and/or any such rights existing under a contract have expired (typically three years after the service relationship has terminated). After this time limit elapses, we will erase your data unless we are obligated pursuant to the specifications of commercial and/or tax law (such as Sec. 257 of the German Commercial Code (HGB) or Sec. 147 of the German Fiscal Code (AO)) to retain your data for the period stipulated by law (for billing-related data, typically ten years from the time when the contract is entered into).
IX. Recipients of personal data; transfers between the EU and third countries
Except where explained otherwise in this data protection and privacy statement, your data are not disclosed to third parties as a basic principle.
9.1. Disclosure of data within the Pon group of companies
FOCUS Bikes GmbH belongs to Pon Holding B.V. and its affiliates and subsidiaries (“Pon”). Certain departments within Pon, such as marketing and IT, work together. As a result, it is possible that your personal data may be shared worldwide with the other business group companies or other Pon corporate units and/or transferred to the latter. For a listing, including the locations of our business operations and our partner companies, please visit http://www.pon.com/nl-nl/our-business/bedrijven. Where it is necessary to transfer your personal data to perform a contract, we base the transfer thereof on point (b) of Article 6(1)1 GDPR. This is the case, for example, where we cannot perform a purchase or service agreement except with the participation of another company or you directly utilize a service from such company. In all other respects, we base the possible transfer on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR) in procedures involving division of labor within a group of affiliated companies and with partner companies.
It is also possible for FOCUS Bikes GmbH or Pon to carry out a restructuring or merger or otherwise sell or spin off a company (or part of a company) to another business. If such company is an affiliate of FOCUS Bikes, such a transfer of ownership may also encompass the transfer of your personal data to the new owner and its consultants or advisors. We base such data processing on our overriding legitimate interests (point (f) of Article 6(1)1 GDPR), in this case meaning our interest in cost-effective restructuring of individual companies.
9.2. Data transfers to service providers
FOCUS Bikes utilizes the Hubspot CRM system of service provider HubSpot Germany GmbH (“HubSpot”) as a central customer management system. We use HubSpot to manage customer data and for customer communications. We have agreed with HubSpot that the data are permitted to be hosted in Germany (Frankfurt am Main) and that as a basic principle, they are also only permitted to be processed in the EU. However, aside from hosting, there may also be individual cases in which data are transferred to countries outside the EU (including the United States), for example in the area of customer and product development support, security and abuse prevention, and the use of sub-service providers. In these cases, a transfer from the EU to third countries is safeguarded through the use of suitable measures within the meaning of Articles 44 et seqq. GDPR. We have entered into the current standard contractual clauses with HubSpot. We are happy to send you a copy of the data protection agreement upon request. HubSpot is also subject to the EU-US Data Privacy Framework. In addition, HubSpot has taken further measures to adequately safeguard a third country transfer in the individual case.
We may also share your personal data with other service providers so that they can perform services on behalf of FOCUS Bikes GmbH. These may be services in the areas of website hosting, data analysis, payment processing, order processing, infrastructure services, customer service, or communication, among others. FOCUS Bikes GmbH may also share your personal data with third parties so that the latter can send you advertising information in accordance with the preferences you have entered. FOCUS Bikes GmbH requires these external third parties to process and protect your personal data with care and enters into processing agreements with them where required.
9.3. Data transfers to courts, other government agencies, and other parties to legal disputes
Your data are not disclosed to courts, supervisory authorities, law enforcement agencies, or other parties to legal disputes except within the scope of the statutory provisions, where we are under a legal obligation of disclosure or can invoke our overriding legitimate interests (such as our interest in the assertion, exercise, or defense of legal claims, prevention or investigation of criminal offenses, or to ensure the security of our data processing systems). In these cases, the legal bases for data transfers are, depending on the individual case, point (c) (compliance with legal obligations) or point (f) (safeguarding legitimate interests) of Article 6(1)1 GDPR.
9.4. Transfers between the EU/EEA and third countries
Where personal data are processed in a third country outside the EU, a comparable level of data protection is ensured through appropriate safeguards in accordance with Articles 44 et seqq. GDPR. As a general rule, you receive further information on this within the individual sections of this data protection and privacy statement.
In all other respects, the following applies: We base our practices on decisions, where these exist, by the European Commission in which the Commission recognizes that certain countries and territories outside the EU/EEA ensure an adequate level of data protection for personal data (“adequacy decisions”). At present, for example, this applies to data transfers to Argentina, Israel, New Zealand, Switzerland, the United Kingdom, and, to the extent that this decision is applicable, Canada. For transfers of data to the United States, we base our practices on the EU-US Data Privacy Framework where the data recipient has joined this framework. In other cases, we base the safeguarding of data transfers to third countries outside the EU/EEA on the standard contractual clauses approved by the European Commission (see point (c) of Article 46(2) GDPR) or on exceptions provided under applicable law.
If you wish to request a copy of one of our safeguards, please write to us using the contact details mentioned in Sec. 1.
X. Your rights
Your rights
(1) To have the following rights toward us with regard to the personal data concerning you:
Right of access to information: You can request information on whether we process personal data concerning you. If this is the case, you have the right of access to information concerning these personal data and the right to further information associated with the processing (see Article 15 GDPR).
Right to rectification: In the event that personal data concerning you are not (or no longer) accurate or are incomplete, you can request rectification and, where applicable, completion of these data (see Article 16 GDPR).
Right to erasure or restriction: If the statutory prerequisites are met, you can request the erasure of your personal data (see Article 17 GDPR) or the restriction of processing of these data (Article 18 GDPR), for example if the processing of these personal data is no longer necessary for the purposes for which we collected them.
Right to data portability: Under certain conditions, you have the right to receive the personal data concerning you that you have provided to us in a certain format or to have these data transferred to another controller (see Article 20 GDPR).
Certain legal prerequisites must be met in order to exercise your rights as enumerated above. if you have any questions, please feel free to contact us using the contact details mentioned in Sec. 1.
When making your request, please describe the personal data to which your request refers as clearly as possible. In the interest of your own security, we can only process requests in relation to the personal data associated with the same e-mail address you use to send your request in each case; we may also ask you to prove your identity before we accommodate your request.
(2) RIGHT TO OBJECT (ARTICLE 21 GDPR)You also have the right to object at any time to our processing of your personal data, specifically:
(i) in the case of direct marketing, at any time; and
(ii) in all other cases on grounds relating to your particular situation, where we process your personal data for the purposes of our legitimate interests on the basis of point (f) of Article 6(1)1 GDPR (Article 21(1) and (2) GDPR).
Where you have filed an objection, we will discontinue processing of your personal data for direct marketing in all cases and data processing for other reasons as a general rule unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms or the processing serves for the assertion, exercise, or defense of legal claims.
(3) You can lodge a complaint regarding our processing of your personal data with a data protection authority, particularly in the EU Member State of your habitual residence, place of work or place of the alleged infringement of applicable data protection and privacy laws (see Article 77 GDPR).
(4) We do not engage in automated decision-making, including profiling, as provided in Article 22(1) and (4) GDPR.
XI.
We will revise this data protection and privacy statement from time to time to adjust it to reflect the state of the art or changes in overall legal conditions. We therefore recommend that you check back regularly to see whether there have been any changes to this page.
Last updated: November 2025