Data Protection and Privacy Statement, FOCUS Bikes

We, FOCUS Bikes GmbH, Europa-Allee 26, 49685 Emstek, Germany (“we” or “us”), are providing this data protection and privacy statement to inform you of the processing of your personal data in conjunction with the brand-name products of FOCUS Bikes, our services, the FOCUS Test Ride app (the “app”) and our websites. The term “processing” encompasses the entire process from collection to storage, processing, and/or disclosure through to the erasure of your data (“processing”). “Personal data” means all information relating directly or indirectly to you or other individuals (such as name, address, e-mail address, etc.). 

1. Name and contact details of controller; contact details of data protection officer

The controller within the meaning of the EU General Data Protection Regulation (“GDPR”) is:

FOCUS Bikes GmbH

Europa-Allee 26

49685 Emstek

Germany

e-mail: info@focus-bikes.com

You can reach our data protection officer at privacy@pon.com.

II. General use of our Web pages and app

2.1 General information

2.2. Downloading the app from the app store

2.3. Registering a customer account

2.4. Logging in to your customer account via the website or app

2.5. Displaying YouTube videos

2.6. Displaying social media content via Flowbox

III. Purchasing FOCUS Bikes products

3.1. The order process

3.2. Use of the notification function

3.3. Use of the “Find the right size” function

3.4. Registering a FOCUS product / warranty registration

IV. Participation in promotional events, competitions, or other events

4.1. Event dates

4.2. Legal Basis

4.3. Data storage

V. Direct marketing (including transmission of newsletters)

5.1. Direct marketing without consent

5.2. Newsletter with consent

VI. Use of our contact options

Use of our contact options

VII. Bike Leasing

7.1 Jobrad

7.2 Lease a Bike

VIII. Sensor data

Sensor data

IX. Recipients of personal data; transfers between the EU and third countries

Except where explained otherwise in this data protection and privacy statement, your data are not disclosed to third parties as a basic principle. 

9.1. Disclosure of data within the Pon group of companies

9.2. Data transfers to service providers

9.3. Data transfers to courts, other government agencies, and other parties to legal disputes

9.4. Transfers between the EU/EEA and third countries

X. Your rights

Your rights

XI.

We will revise this data protection and privacy statement from time to time to adjust it to reflect the state of the art or changes in overall legal conditions. We therefore recommend that you check back regularly to see whether there have been any changes to this page.

Last updated: November 2025


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