Stories

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Stories

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Whether you’re heading off on the world’s longest bike race, into snowstorms up in the mountains or into unknown territory on a tour of discovery – the world is waiting and adventure is calling. What counts is the experience. Welcome to the world of FOCUS bikes.

Project Y – Future racing bikes

Project Y – Future racing bikes

PROJECT Y wins the GOLDEN EUROBIKE AWARD 2017, the biggest award in the bicycle industry.

Ever since its initial conception, the racing bike has always been a symbol of humanity’s aspirations for top performance. It unites the age-old longing for speed with the technological progress of performance sports equipment bringing record performances to the streets. This is exactly where our focus lies, but we are blazing a new trail.

Freestyle Design – celebrating colour

Freestyle Design – celebrating colour

In model year 2018, we at FOCUS are not only relying on our tech wizards and their bag of tricks, but also dipping into the paint bucket. Our FREESTYLE DESIGN edition is a real eye-catcher with matching fashion items and accessories that will turn all heads when you hit the road. In model year 2018, we at FOCUS are not only relying on our tech wizards and their bag of tricks, but also dipping into the paint bucket. Our FREESTYLE DESIGN edition is a real eye-catcher with matching fashion items and accessories that will turn all heads when you hit the road.

SHIFT TO NEXT LEVEL

SHIFT TO NEXT LEVEL

The PARALANE² is revolutionary, offering support when you need it. In a road bike that is under 13 kilograms. Fly up climbs, take it easy into headwinds, or spin lightly on the way home. With 400 watts of support, you'll always have juice left for the last stretch. Overcome any of the old hurdles.

North shore local and rampage legend

North shore local and rampage legend

From 2018, North Shore local and Rampage legend, Geoff Gulevich, will be riding FOCUS. What makes him special? Gully is the epitome of mountain biking. Bikes and the Canadian – a natural symbiosis. Nothing seems forced and he has a deep and diverse set of skills. Known for his super smooth and clean style, he almost always makes the right decisions. And if not, he just gets back up again. We are absolutely delighted to welcome him to the FOCUS family.

GET YOURSELF THE BEST

GET YOURSELF THE BEST

Our motto at FOCUS is 'Ride Beyond', our one goal is to design and produce the best smart performance bikes in the world. Bikes that help you achieve targets that are beyond your goals, perform beyond what you expect of them, and raise your riding beyond what you thought achievable. When we receive awards from the most established media and institutions in the cycling world, it’s the cherry on the cake of our lofty ambitions. May we introduce our award-winning bikes?

RAW LIKE THE VICE

RAW LIKE THE VICE

When we told pro rider Olly Wilkins about our single pivot bike VICE, he went quite curious about it. He gave it a try on his home trails at the really recognizable Swindon (Yes, exactly that Swindon). And Rupert Fowler documented it on video. The result: A video as pure and raw as the VICE. Dedicated to the ones who love the sound and ease of pure riding.

INTRODUCING JOE CONNELL

INTRODUCING JOE CONNELL

Joe Connell lives up in St Andrews, Scotland and has been using his MARES for training for the 2017 EWS season. He was telling his friends from ESCAPADE7 about how much fun riding the bike in the sand was. No sooner said than done they spent 2 days shooting in the dunes and forest next to the beach in St Andrews showing off just how fast and capable the bike is. The highlight is jumping a 15ft sand dune.

A CLOSE LOOK AT THE PARALANE

A CLOSE LOOK AT THE PARALANE

The new FOCUS PARALANE is far more than just a standard endurance racing bike. The goal of FOCUS’ Stuttgart-based development team, comprising engineers, designers, product managers and keen cyclists, was clearly defined at the start of the project – to develop a racing bike with ideal ride characteristics for long distances on a variety of road surfaces and to combine this with innovative technical solutions to create the most exciting bike of its kind.

THERE AND BACK

THERE AND BACK

In his song Hassliebe (Love-Hate), the German rapper Curse asks: "Is it possible to have a love-hate relationship?" The answer is a resounding YES! And one example of just such a relationship is that which the FOCUS team have with commuting to work on their bikes. Particularly in winter! Oscillating between pleasure and frustration, they peddle their way to and fro between home and our new headquarters in Filderstadt.

WHEELS ON FIRE

WHEELS ON FIRE

What does it take to make someone happy? Not much – as our after-work video shows. A simple mountain bike, always ready for action and perfectly tailored to fun, is all you need. Our FOCUS BOLD hardtail with plus tyres: out of the workshop and into the forest, that’s how to blaze a spectacular trail.

AVOIDING OBSTACLES IN SCOTLAND

AVOIDING OBSTACLES IN SCOTLAND

Our road bike enthusiast Anja Kallenbach spends every free minute on her Cayo and really gets around. Time and again she finds herself in wonderful places. And now she has discovered a new paradise for road bike cyclists: camping holidays in Scotland. She reveals to us her best tips.

ONE OF THOSE DAMNED DAYS

ONE OF THOSE DAMNED DAYS

From Moscow to Vladivostok. It passes through five climate zones, seven time zones, the Ural Mountains and along four of the longest rivers in the world. And spans 9,287 kilometres and 79,000 metres of altitude over 14 stages. These are the incredible numbers that the Red Bull Trans-Siberian Extreme has in store for its participants. Martin Temmen and Matthias Fischer have worked together as a two-man team to finish – and win – the longest stage race in the world.

IMPRESSIVE SWITZERLAND

IMPRESSIVE SWITZERLAND

The latest news from Anja Kallenbach. She rode along the country’s most legendary passes, all in one tour. She’s made a stunning range of impressions – and captured them all for us in pictures.

JEREMY POWERS IN ICELAND

JEREMY POWERS IN ICELAND

US Cyclo-cross champion Jeremy Powers pushes the PARALANE to its limits in Iceland. Discover it's endurance.

ANJA KALLENBACH IN MAJORCA

ANJA KALLENBACH IN MAJORCA

Anja Kallenbach has just returned from the training camp in Majorca – with ample kilometres of training under her belt. Anja absolutely loves cycling and has already been all over the place on her FOCUS Cayo.

FIST BUMPING TORTOUR

FIST BUMPING TORTOUR

Tortour. A name that Fabian Scholz and Max Hilger simply could not misinterpret. Nonetheless, the cyclocross stage race turned out to surpass their worst expectations. It was a story full of muck, pain and friendship.

OFF TO THE SKI WORLD CUP ON AN ELECTRIC MOUNTAINBIKE

OFF TO THE SKI WORLD CUP ON AN ELECTRIC MOUNTAINBIKE

How does an electric mountain bike change your mobility in the mountains? Dirk Belling, an old hand in the world of cycling, asked himself this question and ventured to try it out for himself. Along with guide Gebhard Kneisl he rode an electric mountain bike to the opening of the Ski World Cup in Sölden, Austria.