Stories

Whether you’re heading off on the world’s longest bike race, into snowstorms up in the mountains or into unknown territory on a tour of discovery – the world is waiting and adventure is calling. What counts is the experience. Welcome to the world of FOCUS bikes.

Raw like the VICE

Raw like the VICE

09.02.2017

When we told pro rider Olly Wilkins about our single pivot bike VICE, he went quite curious about it. He gave it a try on his home trails at the really recognizable Swindon (Yes, exactly that Swindon). And Rupert Fowler documented it on video. The result: A video as pure and raw as the VICE. Dedicated to the ones who love the sound and ease of pure riding.

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Introducing Joe Connell

Introducing Joe Connell

31.01.2017

Joe Connell lives up in St Andrews, Scotland and has been using his MARES for training for the 2017 EWS season. He was telling his friends from ESCAPADE7 about how much fun riding the bike in the sand was. No sooner said than done they spent 2 days shooting in the dunes and forest next to the beach in St Andrews showing off just how fast and capable the bike is. The highlight is jumping a 15ft sand dune.

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A close look at the Paralane

A close look at the Paralane

04.01.2017

The new FOCUS PARALANE is far more than just a standard endurance racing bike. The goal of FOCUS’ Stuttgart-based development team, comprising engineers, designers, product managers and keen cyclists, was clearly defined at the start of the project – to develop a racing bike with ideal ride characteristics for long distances on a variety of road surfaces and to combine this with innovative technical solutions to create the most exciting bike of its kind.

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There and back

There and back

02.01.2017

In his song Hassliebe (Love-Hate), the German rapper Curse asks: "Is it possible to have a love-hate relationship?" The answer is a resounding YES! And one example of just such a relationship is that which the FOCUS team have with commuting to work on their bikes. Particularly in winter! Oscillating between pleasure and frustration, they peddle their way to and fro between home and our new headquarters in Filderstadt.

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Wheels on Fire

Wheels on Fire

28.12.2016

What does it take to make someone happy? Not much – as our after-work video shows. A simple mountain bike, always ready for action and perfectly tailored to fun, is all you need. Our FOCUS BOLD hardtail with plus tyres: out of the workshop and into the forest, that’s how to blaze a spectacular trail.

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Avoiding obstacles in Scotland

Avoiding obstacles in Scotland

08.11.2016

Our road bike enthusiast Anja Kallenbach spends every free minute on her Cayo and really gets around. Time and again she finds herself in wonderful places. And now she has discovered a new paradise for road bike cyclists: camping holidays in Scotland. She reveals to us her best tips.

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