A better tomorrow
Content Creator
At the age of 10, Rob got his first real bicycle for Christmas. Until his adulthood, he had seen bicycles less in the sporting sense and more as a way to get around – sometimes for trips, sometimes to visit friends. When the first e-bikes gradually appeared on the market, it was only then that he, as a technology fan, became really interested. When he sat on an e-bike for the first time and tried it on a trail close to home, he was blown away.
Motorised bikes were not yet mainstream back in the days, especially in the UK, so it was difficult for Rob to share his new passion with like-minded people in his area. So he built his own community. Not long after, he launched his own YouTube channel. The community grew, more and more people took part in his group rides. First 10, then 30, then 40. With an increasing number of viewers and an interested and interacting community, advertising partners and manufacturers from the industry naturally became interested in Rob. This allows him to present, discuss and share the latest models and accessories with his fans. These partnerships as well as advertising revenues made it possible for him to earn money with his content at some point.
With increasing success and fun, he took the plunge: out of his full-time job, and straight into the creator life. With his idea, Rob managed to turn his passion for cycling into a profession. His better tomorrow is to see more people on bikes. To do that, he wants to reach as many people as possible and inspire them to get out, get on their bikes and have fun.
Content Creator
At the age of 10, Rob got his first real bicycle for Christmas. Until his adulthood, he had seen bicycles less in the sporting sense and more as a way to get around – sometimes for trips, sometimes to visit friends. When the first e-bikes gradually appeared on the market, it was only then that he, as a technology fan, became really interested. When he sat on an e-bike for the first time and tried it on a trail close to home, he was blown away.
Motorised bikes were not yet mainstream back in the days, especially in the UK, so it was difficult for Rob to share his new passion with like-minded people in his area. So he built his own community. Not long after, he launched his own YouTube channel. The community grew, more and more people took part in his group rides. First 10, then 30, then 40. With an increasing number of viewers and an interested and interacting community, advertising partners and manufacturers from the industry naturally became interested in Rob. This allows him to present, discuss and share the latest models and accessories with his fans. These partnerships as well as advertising revenues made it possible for him to earn money with his content at some point.
With increasing success and fun, he took the plunge: out of his full-time job, and straight into the creator life. With his idea, Rob managed to turn his passion for cycling into a profession. His better tomorrow is to see more people on bikes. To do that, he wants to reach as many people as possible and inspire them to get out, get on their bikes and have fun.
Steffie lives in Stuttgart and loves bikes. She can't imagine a life without bicycles. For her, bikes are the definition of freedom: meeting new people, seeing new places. Happiness on two wheels.
In her local mountain bike club, Steffie mainly accompanies and encourages women and girls on their bikes. She wants to set a good example and is happy to lend out her own bike to show what is possible in the most uncomplicated way possible – whether on the road, in everyday life or on the trails. Steffie is committed to making Stuttgart a more bike-friendly city. She wants to show that the cycling community is thriving and yet often simply overlooked. She doesn't want to wait for something to finally change. Her motto: Become active yourself.
For her, a successful day consists of everyone being satisfied at the end with having dared to do something. She does not distinguish whether it was overcoming a tricky jump or deciding to simply use the bike instead of the car. Because every step, no matter how small, can ultimately bring a better tomorrow closer to all of us.
MTB Club Stuttgart
MTB Club Stuttgart
Steffie lives in Stuttgart and loves bikes. She can't imagine a life without bicycles. For her, bikes are the definition of freedom: meeting new people, seeing new places. Happiness on two wheels.
In her local mountain bike club, Steffie mainly accompanies and encourages women and girls on their bikes. She wants to set a good example and is happy to lend out her own bike to show what is possible in the most uncomplicated way possible – whether on the road, in everyday life or on the trails. Steffie is committed to making Stuttgart a more bike-friendly city. She wants to show that the cycling community is thriving and yet often simply overlooked. She doesn't want to wait for something to finally change. Her motto: Become active yourself.
For her, a successful day consists of everyone being satisfied at the end with having dared to do something. She does not distinguish whether it was overcoming a tricky jump or deciding to simply use the bike instead of the car. Because every step, no matter how small, can ultimately bring a better tomorrow closer to all of us.
Scientist
As a scientist with a PHD in Agriculture, Thomas is particularly interested in the use of crops. His current research focuses on promoting a special palm type native to South and Central America that has many advantages over the commonly used African oil palm and soy. Most importantly rainforest doesn't have to be cut down because his crop is able to grow in polycultures. It can be used as bio-fuel, as food or as a general substitute for what we need vast amounts of palm oil and soy for. With his research, he hopes to fight hunger in the world and protect the environment.
Thomas is now officially retired, but he continues to work. He is convinced that humankind is responsible for the dramatic situation planet Earth is in. This is why he wants to stay involved and doesn't make an exception for himself. He believes that it is necessary to think about how we want to move in the future. During his travels to tropical regions, he saw many people use bicycles as a means of transportation – both for themselves and for goods. Often these people crossed steep mountains, just with the power of their legs. For Thomas, it was an epiphany: a lot is possible with a bicycle. Just imagine what an impact bicycles with an e-drive would have.
Thomas prefers pure bikes. It is simply more fun for him. For a better tomorrow, he is not only a passionate scientist, but also wants to be a role model when it comes to mobility. He sees it as counterproductive to give someone a guilty conscience or even to want to impose regulations. If someone changes to a bicycle out of their own conviction, because they see how easy it is to do all the things that are possible with a bicycle, then the positive effect is also sustainable. Conviction comes from setting an example. Or rather, to ride ahead.
Scientist
As a scientist with a PHD in Agriculture, Thomas is particularly interested in the use of crops. His current research focuses on promoting a special palm type native to South and Central America that has many advantages over the commonly used African oil palm and soy. Most importantly rainforest doesn't have to be cut down because his crop is able to grow in polycultures. It can be used as bio-fuel, as food or as a general substitute for what we need vast amounts of palm oil and soy for. With his research, he hopes to fight hunger in the world and protect the environment.
Thomas is now officially retired, but he continues to work. He is convinced that humankind is responsible for the dramatic situation planet Earth is in. This is why he wants to stay involved and doesn't make an exception for himself. He believes that it is necessary to think about how we want to move in the future. During his travels to tropical regions, he saw many people use bicycles as a means of transportation – both for themselves and for goods. Often these people crossed steep mountains, just with the power of their legs. For Thomas, it was an epiphany: a lot is possible with a bicycle. Just imagine what an impact bicycles with an e-drive would have.
Thomas prefers pure bikes. It is simply more fun for him. For a better tomorrow, he is not only a passionate scientist, but also wants to be a role model when it comes to mobility. He sees it as counterproductive to give someone a guilty conscience or even to want to impose regulations. If someone changes to a bicycle out of their own conviction, because they see how easy it is to do all the things that are possible with a bicycle, then the positive effect is also sustainable. Conviction comes from setting an example. Or rather, to ride ahead.
