of the future
of the future
PROJECT Y is our platform for the electric future. A playground for innovations and a forum where dreams are the topic of conversation. Here is where we showcase what is possible. Designs and ideas conceived by passionate cyclists – our engineers and product managers. We offer approaches without strict definitions. The Y in PROJECT Y stands for 'Why': Why is the current technology only going in one direction? We scrutinise the developments in our industry and blaze new trails, when the cycling industry is already following established well-travelled routes. We want to inspire, collect feedback, and encourage discussion. The right arm of the Y symbolizes the new paths we are taking.
The actual implementation of the project plays a decisive role in this respect. In the past, we have seen a wealth of ideas concerning e-bikes – both futuristic utopias and viable project sketches. However, the majority of these visions never make it off the drawing board. Concepts with no practical implementation are not open to assessment. Drawings are easier to visualise, but a rideable model is the only way of truly evaluating an e-bike.
That’s why the PROJECT Y always also looks finished, even though it’s actually still in the prototype phase. After all, a test ride reveals the faults and issues that we cannot see in drawings. Despite everything, it is an ongoing project and we would like to invite you to get involved and provide us with your feedback. The PROJECT Y concepts don’t necessarily ever have to make it to mass production... but they can, if they rouse enough interest.