German-Engineered Experience

German-Engineered Experience

German engineering has a centuries long heritage of precision, craftmanship, and durability. At Focus we're proud of carrying on that long-standing tradition by how we design and develop our bikes. Every engineer at Focus Bikes is a passionate bike rider first and foremost.

You can see or understand this when you cast a glance at our development program. At the foundation of every design is you, the rider, that is central to all design input and ideas. Every model is designed around you. But we don't stop there, we push ourselves to progress our bikes to the next level, and along the way create the forward-thinking designs and products that we have come to be known for. Our engineering is done to the typical high standards of German precision and attention to details.

Final designs are then tested above and beyond industry standards and legal regulations, to make sure they hold up in real-world use and the reality of the roads and trails out there. Final production is carried out with the latest technologies and finest methods available in the cycling industry. 

This is why we are proud to say that we are Engineered in Germany.