DESIGN STUDY 25
It goes without saying that the development of FOCUS is an ongoing process: working together, the FOCUS designers have brought their vision of the future to life. But it's not about setting things in stone – the design study consciously leaves room for inspiration and technical innovation. Even specifying wheels would restrict this vision too much as it is intended to serve merely as a guideline of the type of design to be found in all future products.
of the future
FOCUS is unpretentious: nothing stands in the way of unadulterated riding pleasure. FOCUS is smart: each element of the frame has a purpose, nothing is overdesigned, no gimmicks mar the bike experience. FOCUS is technical: the streamlined design proudly exposes all sources of power at the heart of your ride; nothing is hidden behind add-on frippery. Exceptions are only made if there are (aerodynamic) advantages to be gained. Form and Function go hand in hand – a perfect collaboration design.
of your ride
Smart performance bikes. Engineered in Germany. Since 1993. Ride beyond.