No obstacle is too great.


Price from

€ 2,799

Nothing can stop you. No jump too big, no trail too gnarly. The FOCUS SAM crowns you king on descents and deftly takes you to up to every single mountain peak. Explore and let the FOCUS SAM stray from the trails. The German Enduro Champion comes from our FOCUS Trail Team, with the FOCUS SAM dominating the podium. One winner, a whole load of acclaim. At races, from customers, in the press. Let the FOCUS SAM convince you.

Test reports / Focus Sam models



German Enduro Mountainbike Magazin tested the sickest bikes money can buy. Surely, our FOCUS SAM C Team is a must in this list. Dream bike out of the box. What the testers liked most? The super handling and the stylish design of the FOCUS SAM. Read more



"The top-of-the-range model from FOCUS leaves absolutely nothing to be desired and is equipped with only the very highest quality components." The German magazine "Mountainbike Rider" put our FOCUS SAM Team through its paces in an intensive individual test. The testers were clearly enthusiastic from the word "go". Read more



The top model of the FOCUS SAM already won a lot of prices, now the LTD version follows. The ENDURO Mountainbike Magazin had a look in detail how the FOCUS SAM LTD fares when they take it away from the race tracks of the world. Very well is the answer! The testers spotted strengths in super smooth riding, balanced suspension and aggressive geometry. Read more


With the FOCUS SAM, you can take part in Enduro races and test your limits in (high) alpine regions. The FOCUS SAM is a full-suspension Enduro bike with 160 mm suspension travel that is suitable for racing and fun rides too. It is designed more for downhill use than uphill use.

You’re prepared to live Enduro.


The SAM features geometry that has been primed for enduro. No corners cut, infinite testing, overwhelming success


Our Twin Bearing System at the rear is robust and low maintenance, ensuring no premature end to the fun you’re having with the SAM.


Our state-of-the-art rear with 160 mm travel is an all-round winner: sensitive on descents, supportive in sprints and efficient on climbs.

Twin Bearing System

There are two parallel ball bearings in the articulation of the rear triangle. The FOCUS Twin Bearing System compensates for lateral forces acting on the rear triangle. This increases the frame stiffness and ensures longer bearing life.

Internal cable routing

The cables and hydraulic lines are routed inside the frame for protection, creating a neat look and extending the service life of the lines for perfect gear shifting and braking at all times.

BB Pressfit 30

Pressfit 30 combines the benefits of the BB30 and Pressfit bottom brackets. Pressfit 30 features a preassembled seal in the cups to further prolong the bearing life.

Tapered headtube

The tapered head tube increases the headset stiffness while also reducing the steering weight.

Triple Butted Tube Design

Butted aluminium tubes are designed so that the walls are thicker at areas under more stress, with a constant external diameter. FOCUS aluminium tubes are triple-butted. This reduces the weight without impacting on the stability.


To ensure that all bike sizes offer the same level of quality, all frame sizes on offer are designed individually. This Stable Stiffness Per Size (SSPS) production method ensures that all sizes provide the perfect ratio of weight to stiffness.

6 years carbon warranty

Thanks to ongoing checks and the use of the latest manufacturing methods, we can offer the very best carbon quality with a long service life. For this reason, we can offer a 6-year manufacturer's warranty on all FOCUS carbon frames and forks.

Factory specOur Factory Spec is a specific model within a bike family that a FOCUS employee has equipped to his or her specifications. Our employees are enthusiastic cyclists. They have big plans year in, year out, and spend a lot of time in the saddle. They have fine-tuned their Factory Spec model specifically for such biking adventures – and the end result is such great value for money that they’d happily recommend it to their best mates too. The special design is the jewel in the crown of the Factory Spec model.

In The Heart Of The Dolomites

What do Enduro professionals do in their spare time? Mountainbiking, of course. But with a difference - as the video shot by our Focus Trail Team shows. When it's not about results ... Germany's Enduro Champion Fabion Scholz tells the story behind it.

In The Heart Of The Dolomites

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