DESIGN STUDY 25

It goes without saying that the development of FOCUS is an ongoing process: working together, the FOCUS designers have brought their vision of the future to life. But it's not about setting things in stone – the design study consciously leaves room for inspiration and technical innovation. Even specifying wheels would restrict this vision too much as it is intended to serve merely as a guideline of the type of design to be found in all future products.

Vision

of the future

Vision
Vision Vision

Inspiration

Inspiration
schraege

FOCUS is unpretentious: nothing stands in the way of unadulterated riding pleasure. FOCUS is smart: each element of the frame has a purpose, nothing is overdesigned, no gimmicks mar the bike experience. FOCUS is technical: the streamlined design proudly exposes all sources of power at the heart of your ride; nothing is hidden behind add-on frippery. Exceptions are only made if there are (aerodynamic) advantages to be gained. Form and Function go hand in hand – a perfect collaboration design.

The heart

of your ride

The heart
The heart
FOCUS Bikes Design study 25 topview
FOCUS Bikes Design study 25 topview

Smart performance bikes. Engineered in Germany. Since 1993. Ride beyond.