A look at Jelly Belly’s 2010 Focus team bikes
Team Jelly Belly presented by Kenda will be riding Focus bikes in 2010.
The German manufacturer, which also sponsors the Milram ProTour team, decided that Jelly Belly would be a good way to introduce their bikes to the U.S.
“For us being a new brand in the U.S. it was really important that we made a relationship with a team that could help us build the credibility that we have in the European market,” said Focus Bicycles USA CEO Scott Rittschof. “Jelly Belly, being the longest standing sponsor in the U.S. made it the obvious choice.”....