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FOCUS travels to Mallorca with 100 dealers for the start of the season.
Story about the Dealer event
Traditionally, FOCUS heralds in the new season together with the most important racing cycle dealers at its training camp in Mallorca. This year, the programme for 20th – 24th February included not only product and marketing training but also training rides.
Mallorca is a popular destination for cyclists in the spring, so it should come as no surprise that the FOCUS dealer event took place on this Spanish island. Having qualified for the FOCUS trip on the strength of their orders, around 100 dealers from six countries gathered for the five-day event last week.
The agenda included training sessions and presentations by FOCUS product and brand experts and by the representatives of important component manufacturers among the FOCUS partners. SRAM (gears), FSA (handlebars etc.), Prologo (saddles), Continental (tyres) and Winforce (sports nutrition) gave detailed presentations on their products. In addition to providing information on their racing bike portfolios, the FOCUS product managers also passed on tips and tricks.
The stay was made even more pleasant by the luxury 4 star hotel, which has a well equipped bicycle storage facility and was almost fully booked by FOCUS for the dealer event, proving that it was not only the weather conditions that were ideal for the event. The catering was also first class; cappuccino breaks ensured everyone could relax completely during the bike rides, whilst the culinary highlight of the trip was the closing dinner in the XII Apóstoles restaurant, whose fame has spread far beyond the island’s shores. The event signals a successful start to the cycling season, and both FOCUS and the dealers who attended are looking forward to an equally successful year in 2011. René Börger from ‘bike perfect’ in Cologne sums up: “I really enjoyed the excellent training sessions run by FOCUS and its partners. The rides were superbly organised and well chosen. Everything about the event was just so well organised and we had such fantastic fun.”
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