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The founder of FOCUS will be the new brand ambassador and consultant

FOCUS, the sports brand from Germany's best-selling bicycle manufacturer Derby Cycle, is going back to its roots. The Cloppenburg-based FOCUS welcomes its founder, Mike Kluge, back on board. He began developing sports and competitive performance bikes once and thus kick-started FOCUS' success story. "Mike Kluge's return rounds out our FOCUS strategy and ensures the brand's continuous and, above all, authentic progression from its beginnings to one of the top performance brands in the world," says Thomas Raith, Chairman of the Board at Derby Cycle.

Mike Kluge's track record in all sectors of racing is impressive: he is a multiple German Champion and World Champion in cyclocross, Mountain Bike World Cup Overall Champion and was also a successful road racer. After his career in competition, Mike Kluge continued his winning ways as a coach. Among others, he took Hanka Kupfernagel under his wing, who went on to become three-time World Champion. Mike Kluge will now bring his outstanding experience to bear, not just as brand ambassador, but also specifically in the development of new racing wheels for FOCUS. "It's a matter very close to my heart, to be able to represent 'my' brand FOCUS," explains Kluge. "FOCUS has made incredible progress as a brand in recent years. Innovative premium products - the new racer Izalco Max, for one - show that FOCUS is on its way to the top of the cycling world. This is just the kind of development I had always envisioned when I founded the brand!"