FOCUS 2010 Sponsorships
The German bicycle brand will support young athletes from all cycling sport sectors – second year as partner of Team Milram – new team NetApp relies on FOCUS
FOCUS, the respected German bicycle brand, will expand its sponsorships and partnerships in 2010, supporting athletes from the elite pro level to the junior ranks as it pushes for wider recognition in the U.S. and European markets. On the road, FOCUS will continue as the bike sponsor for the only German pro team, Team Milram. The company will also sponsor the newly founded European continental Team NetApp, a promising young squad that hopes to break into the top levels of cycling within three years. In the Netherlands, Team van Vliet will ride FOCUS bikes in the continental cycling sport league. In the USA, the American team Jelly Belly will be on FOCUS bikes, bringing increased attention to the brand from American riders.