Bike of the month May: Raven Extreme wins at the Plus X Awards
Jury honored the hardtail in the two categories ‘High Quality’ and ‘Design’
The Focus Raven Extreme Mountain Bike was extremely successful at this year's Plus X Awards. The German jury honored the hardtail in the two categories ‘High Quality’ and ‘Design’ on Thursday evening, May 27, 2010. Focus have now picked up top honors at the Plus X Awards for two years running. Last year, the FOCUS F.I.R.S.T. Extreme won in three categories.
With this award, the Focus Raven Extreme becomes a real "winning bike" for the German bicycle manufacturer. The same bike model received the Eurobike Award in Gold last September. "We are pleased that we are able to delight another major jury with the Raven Extreme, underlining the quality of this unique model. All the typical FOCUS design expertise are present in the Raven. It is the perfect proof for the possibility to unite an elegant look with optimal practicality and functionality. The special cable tunnels (Reinforcing Integrated Cable Tunnel) provide the ideal combination of stiffness, weight and comfort", explains Jörg Arenz, Brand Manager FOCUS.
The Plus X award is Europe´s largest technology, sport and lifestyle contest. In the sport and lifestyle sector products in the areas of footwear, clothing, equipment, fitness-units and accessories are admitted. The award honors brand products which display capabilities for the future and provides important buying reasons for dealers and consumers. These awards aim to strengthen the recognition culture of those companies which are already thinking of the future, today.
"This award makes it clear: our product and brand development is marked by continuity, which is noticed and awarded by the industry. Last year, because of the award the demand for our FOCUS F.I.R.S.T. Extreme increased. We strongly believe that the already high demand of our Raven will also continues to rise”, Marketing Director of FOCUS, Herwig Reus, was very pleased after the award ceremony.