By Pros For Pros
We guarantee technological advantages for everyone
FOCUS works with former and current professional cyclists to directly involve them in the development of our bicycles. That's what we mean by »By Pros for Pros«. The best athletes know how to use technology to their advantage, and that notion is built into the DNA of FOCUS. Our engineers actively solicit feedback from FOCUS athletes and translate that beta into R&D across our entire product line. This helps not only elite racers, but also recreational riders who want to go push their performance to the next level. We incorporate leading technologies into all our bikes, not just the most expensive. »From Pros for Pros« guarantees technological advantages for everyone.