1991: Cycling is changing: mountain bikes are the new boom in Europe and around the world.
1992: The idea for FOCUS is born. Three-time cyclocross World Champion Mike Kluge founds company with desire to be in the focal point (FOCUS) of bicycle development.
1993: Mike Kluge becomes German National Champion and runner-up World Champion on a FOCUS bike. Together with the bicycle manufacturer Derby Cycle Werke, Kluge begins developing the FOCUS model range.
1994: The first production line consists of six mountain bike models in eight variations, all built and sold at an price-to-performance ratio.
1995: FOCUS expands its product line, moving into the touring segment. Kluge begins managing the first German professional mountain bike team.
1996: Kluge rides a FOCUS Raven in the Olympic Games in Atlanta.
1998: Jörg Arenz, brand-manager today at FOCUS, becomes German cyclocross champion on a FOCUS bike.
2003: Arenz takes over product management, and FOCUS expands its racing line.
2005: Hanka Kupfernagel becomes cyclocross World Champion on a FOCUS Mares Team bike.
2006: Production of the first FOCUS carbon frames, which quickly become popular among touring pros and recreational riders.
2007: Kupfernagel wins the World Champion title in individual time trial in the road bike World Championships.
2008: Joint-production of the time trial bicycle with time trial specialist Andreas Walser. FOCUS offers the fastest series time trial bike in the world and expands into the triathlon segment. FOCUS athletes four titles at the German Cyclocross Championships (juniors, women, 23-and-under, and elite)
2009: FOCUS partners with Team Milram, which rides FOCUS bikes in the world’s most important bike races.
2009: FOCUS begins a European-wide advertising campaign on the Eurosport
TV channel. 2009: FOCUS establishes subsidiaries in the United States.
2010: Eighteen years after the idea for FOCUS was born, the brand has become a worldwide force in bicycling—introducing more new designs than ever before.
2010: FOCUS expands its sponsorships. In addition to the only German Pro Tour Team, Team MILRAM, three other European Continental Teams – Team Van Vliet, Team Jelly Belly and Team Net App – are riding FOCUS racing bikes. FOCUS is also entering a World Cup team and supporting Team M.I.G.
2011: FOCUS is the partner of the pro team Team Katusha and thereby represented in the World Tour.
2011: In the MTB segment, FOCUS presents the next generation of carbon fully – the FOCUS FSL.
2011: Markus Schulte-Lünzum (Team FOCUS MIG) becomes German champion in the U23 category of XC-MTB.
2012: as part of increasing internationalisation, FOCUS bikes are now available in over 60 countries.
2012: In racing, FOCUS sponsors the Italian ProContinental Team Acqua & Sapone.
2012: Presentation of the first FOCUS Carbon 29R and thereby a top-of-the-range model in the MTB segment with a new wheel size standard.
2012: Jeremy Powers (Rapha FOCUS) continues the legacy of the FOCUS founder Mike Kluge and becomes US Cyclocross champion.